Do facial-haired athletes outperform clean-shaven ones? That was the question we asked and answered in a fun, lighthearted campaign for client Wahl. In partnership with sports analytics company STATS, we learned that the beard apparently does make the athlete. Our learnings earned massive media coverage from Sports Illustrated and USA Today to Washington Post and more. An influencer tie-in with Major League baseball players helped generate plenty of buzz on social media as well.