Ah, the written word. The ability to harness copy to move, motivate and inspire others. It’s part art, part science and part gut instinct. I’ve been fortunate to work on a wide variety of copywriting assignments—from speeches and scripts to ads and websites, social to blogs and everything in between. I enjoy taking the boring and complex and making it understandable and enjoyable. And finding the right words to capture the attention of the masses. In the end, it’s about finding the right story and telling it in the best way possible.